A website in today's digital-first era is a significant identity of any brand. Users first visit the website to collect information about any brand or company. In this context, designing your website based on website design guidelines is needed to avoid any flaws.
A seamless user journey derives from appropriate website design strategies and principles. Almost half of the people genuinely claim that a site's architecture is their primary consideration in determining a brand's credibility. Conversions, bounce rate, and others are also affected by it.
However, for website design layout, whatever web development tips you choose, keep the concepts in mind. Here are several research-based web design approaches for how to update the website.
Take a minimalistic approach; Users rarely read every word on a website. Instead, they swiftly scan the page, picking out keywords, images, and sentences. It's always better to appeal to emotions rather than word count.
Use ample white space. By leaving areas blank, you will give the design a much more spacious feel. The website makers keep the website color palette to three colors maximum. I understand that some websites use multiple colors, but keep your website's theme related by decreasing the number of colors.
2. Plan Ahead
Planning is the most critical point that you could work on. Make a clear plan for your site, the "blueprints," and the website organization will follow. What is the website's purpose? Describe the goal of the website and stick to the plan.
Moreover, there should be a purpose for each specific page on the website. You are making every page a landing page as if it were. The page they land on could be the last contact they have with your website with many of your customers.
A thoughtful approach to planning will help boost your creativity, save your time in the creative process. A visitor needs to be able to understand what exactly to do on your webpage or site.
3. Display your contact information
Use website techniques to make your site look professional to make sure all the contact information visible and noticeable. I would suggest, add those details in the header of your website. If consumers have concerns or if they want additional information, make it trouble-free to find.
Some people recommend that they don't need contact information in the header because they have a Contact Us Page. Contact Us Page is excellent, but what if the visitor only doesn't click on the contact us page. It's essential to show a phone number prominently on your website.
4. Explain what location you serve
Developing landing pages on the website is the crucial element in designing your website. Identify the key cities you serve, beyond your city of location, the services, and products for each area.
Similarly, if you are selling a product locally, do you have a storefront? If you have a personal, a visitor should be able to see the area that you service.
5. Make your website responsive
One of the vital website techniques is to make your website responsive; the question arises what Responsive Web Design is? It's a style that focuses on the website user's environment. Your website should be mobile-friendly websites because if we get the insights of stats;
46 % of people use mobile while visiting a static site. A static site is a non-responsive and traditional website.
More than 60% of the United States and the UK access the internet mainly through mobile devices.
46% of smartphone owners say their smartphones are something" they could not live without."
34% of mobile users go online using their phones, not laptops, tablets, or other devices.
On the other hand, 44% of people survey requested that the website was challenging to navigate on smaller devices.
Pew research center shows, nearly two-thirds of Americans are now cell phone owners (2015).
Cellphone usage is escalating, and it is inevitable to make your website responsive. If you think your audience doesn't use mobile devices and doesn't need a mobile-friendly website, it is expected they do use mobile devices but don't visit your website because of non-responsive behavior.