With the evolution of modern technologies, small and medium businesses are doing everything they can to keep up. They need to interact in a high way with their targeted audience. Marketers who can do this will effectively deliver ROI and revenue back to the organization, engaging with their customers and clients in a highly targeted way.
No marketing category has the durability of email tags; as the Venture Beat study shows, Email remains the most impactful channel available to the modern marketer. The usage of email marketing is not only an investment, but it's an effective marketing channel that will help you in growing your business.
In this article, we have outlined seven smart e-marketing tips that will help your business grow and guide you on using email marketing as a central tactic in their digital strategies.
1. Email has a wider Search
Email marketing is a form of digital marketing used to promote your products in a fascinating way to established consumers. For example, if you have a business, you want a slice of this big pie with email. Social media Facebook climbs 2.5 billion active users, and Twitter over 215 million active users confirms that Social media is the most effective way to reach the masses. According to Radicati, the worldwide total email accounts were 3.9 billion in 2013 and projected to reach 4.9 billion by 2017.
In addition, why is email marketing important? Because, email is the currency of the web. Many businesses currently take advantage of email marketing; take it this way when you sign up for a website, you have to enter your email address to create the account. You even need a valid email address to log in to your Facebook and Twitter accounts. Anyone online has an active email address.
When it comes to connecting with your audience the email marketing has a larger reach.
2. Email Deliver your message
There is the right way to use e-marketing tips to stay in touch with your customers. With the ever-growing number of social media users, you can rely on email marketing tricks and tips.
For example, On Facebook, if you publish an update to your 10,000 contact list, only about 250 of them will have a chance of seeing it in the news feed. In the same way, if you send an email campaign to 10K subscribers, at least 90% of them will receive it in the inbox; this means your message is 40-45 times more likely to be seen by using email marketing campaigns.
Furthermore, email subscribers had told you they want to hear from you when they signed up for your email list. The biggest paybacks of email marketing are that you won your audience. There is no rocket science standing between you and your audience. You send an email, and your audience will receive it. This the recognized technique to ensure that your audience gets your message.
3. Email Drives Conversions
You can circulate all kinds of content in the email: lists, video links, images, or even gifs to trade. Most sellers are motivated to drive conversions. The marketer's ultimate target is to convert visiting customers into paying customers; therefore, they use email marketing tricks and tips. They do sales, memberships, or metrics unique to the business strategies.
And when we talk about the conversions, there is no better channel than the email. In terms of stats, the average click-through rate of an email campaign ranges from 1% to almost 5%; however, the click-through rate from a tweet is around 0.5%.
Additionally, the marketer who integrated that email marketing into a CRM like salesforce can analyze how their email marketing boosts the deals and business opportunities
Email is king. With so many options available in this day and age, e-marketing continues to be the best marketing. The approachable and one powerful metric is the email click-through rate.
4. Email has a Higher ROI
The email has the most potential conversion ability; therefore, it is logical to utilize it to drive your company’s return on investment (ROI). It is world known fact that emails generate an average ROI return of 3,800% for various ventures. Moreover, for every $1 spent on email marketing, a $38 return on investment is achieved.
The above stats have proved that email is a cost-effective marketing channel, but the question is, why and how does it outshine other mediums so considerably when it comes to ROI?
The answer lies in the hyper-targeted approach of email. Email allows you to send the updates to your followers by their location, interest, and purchase history rather than blindly forwarding it to everybody just like social media sites do.
The more data you have stored in email marketing tools such as Campaign monitor (that includes insights from built-in systems like CRM, customer service, etc.), the more targeted you can be.
5. Email is the Preferred Communication Channel
Most people contemplate social networks as a personal space where they can share their daily routines and private updates with close friends and family. Social networking sites are considered more of a source of entertainment than a workplace.
Contrary to them, emails are a strictly professional medium. Obviously, people expect to receive any work-related task or information regarding products via emails. Moreover, this is what the general public prefers as well.
As research has revealed that 72% of people prefer to receive promotional content through emails, while only 17% favor social media.
6. Email is an Open Platform
Social networks have taken over the technology world by storm. Therefore, to increase direct communication with audiences, many brands have invested millions of dollars in buying their social media followings.
But little do they know that their dollars are going to waste as major social networking sites such as Facebook and Twitter (very soon) have switched to algorithm-controlled feed. This new update means that the followers can only see the post if posted as a paid advertisement. This controlled algorithm has become so prevalent that around 98% of the brand's followers cannot see the post on their feeds.
Contra-wise, to know why email marketing is important the answer is; email is free of this issue as it is not controlled by a third party like Facebook and Twitter. They have a multitude of services available that provide access to send and receive emails. Besides, it is an open platform where marketers are not at the mercy of the CEOs' change in plans and upgrades such as Facebook and Twitter.
The email marketing planning campaigns make sure that one party's changes should not have a prevalent effect. Unlike Facebook and Twitter, email marketing companies understand that the subscriber's list is an asset for you and make sure that you use it without the fear of someone restricting its efficacy.
7. Email will be around Forever
The email has a long history of stability compared to other websites that came and conquered but were not long-lasting. It is in business since the first promotional email was sent to around 400 people in 1978.
Take the example of MySpace. It was the world’s largest selling site for a couple of years between 2005 and 2008, leaving Google behind for the most visited site in June 2006 in the USA. Yet, today nobody remembers it, and many even don’t know about its existence. It would be very devastating to invest billions of dollars in finding out in the end that your product has become a ghost in a matter of 2 to 3 years.
In all these years, Email space has made huge improvements. For instance, In the start, you hire email developers. In contrast, today, email marketing tools, i.e., Campaign Monitor, help modern marketers give a beautiful shape and design to emails and send them with the utmost ease.
Formulating your email list is a far more stable, long-lasting, and profitable investment than building a social media account.
As a marketer, there are plenty of digital marketing options available for you in the market. But for the many reasons mentioned above, e-marketing tops the list. It is the most effective, long-term, engaging, and attractive medium to connect with audiences, selling your brand, and generating revenues.