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9 General Principles to Make a Good Web Design

A professional website design should fulfill its intended purpose by conveying its unique message while engaging the visitor at the same time. Different factors contribute to good website design, such as clarity, colors, typography, graphics, simplicity, and functionality.

What makes a good website? A well-designed website will help create a trust to take action and direct tourists. Creating a great user experience means ensuring that your website design is designed for usability and how easily it can be used (functionality).


This blog highlights some practical guidelines that will support you when considering future web design concept.

1. Website purpose

An essential key factor is your website needs to meet the user's needs. The user will connect with what you have to offer with a quick, straightforward purpose on all pages. What is the primary purpose of your website? Do you provide practical knowledge, such as 'How to Guide'? Is it an entertainment website, for example, sports coverage, or are you suggesting the consumer a product? Websites are used for varied purposes.

  • Describing Competence

  • Constructing your Reputation

  • Generating Leads

  • Sales and After Care


2. Strive for Simplicity

A minimalistic approach is an effective way while considering customer's experience and the usage of the site. 'Keep it simple' principle should be the primary goal while making a good website. Below I listed the simple ways through which you can achieve simplicity.

  • Colour

What makes a website good? A well-chosen color palette. Color can create a connection to messages. Choosing a matching color palette for your brand will influence your target audience towards your brand. Coloring allows us to process and store images more effectively than colorless (black and white) images, which can help in improving brand awareness and help prompt customers to take action.

The foremost tip is to keep the range of colors restricted to less than five colors. Complementary colors work very well. Pleasing combinations of colors improve customer loyalty and make the user feel good. You may use colors on your website to stir your guests' emotions or respond to a call to action.

  • Type

Typography, on your website, has a crucial role to play. It requires focus and is the voice of the brands' visual perception—legible Typefaces with a maximum of 4 individual website fonts.

  • Imagery

Most of the initial data we use on websites is visual, and it is important to provide high-quality images as a first impression. All pictures should be descriptive and capture the company's spirit and serve as the manifestation of their brand's behavior. Any visual feature used in communications comes under pictures that include Photography, illustration, video, and other types of graphics.


3. Navigation

Simple, intuitive, and consistent navigation is essential. A good website knows that navigation is the method that connects people and locate what they are searching for by highlighting a technique used on websites. Website navigation is important to retain visitors. Users will give up and find what they need elsewhere if the navigation of the websites is frustrating.


4. F shaped Pattern Reading

The most typical way visitors search text on a website is the F- based pattern. The F 'shaped style imitates our regular reading pattern in the West (left to right and top to bottom). Studies of eye-tracking have shown that much of what people see is in the screen's top and left field website design can work with a natural page scanning pattern for readers. You can easily plan interactive websites with the aid of these web design concepts.


5. Visual Hierarchy

The decisive task of visual hierarchies is to create a focal point; this tells users where the most critical data is. Visual hierarchy (VH) is the order of priority in the category of elements. It is reached by scale, color, image, contrast, whitespace, texture, and style, typographically.