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5 Essential Google AdWords tips and Tricks You Need to Understand

Running an online business is no joke. The race to the extent the first page of google search results is highly competitive; trying to reach the first page with outstanding SEO may take years.

Google AdWords is a great tool for advertising for a business online and the most difficult pay per click (PPC) platforms. There are thousands of different sections and tabs to fix and a lot of metrics to worry about. Besides, the bidding options can keep you busy for hours.

Setting up a Google AdWords campaign is not that easy; potentially, someone could spend hours on AdWords every single day and hardly make any progress on optimizing, creating, and operating.

Regarding search network advertising, AdWords tips shows you ways to drive new deals on your website. The search network has high intent when it comes to purchasing. For example, the most effective way to bring revenue and sales is to drive clicks; that way, you will be pushing tons of sales, but the difficulty of it trends to drive sellers away fast. Working extra hours daily to expand your business is not a worthwhile choice.


Below are 5 fundamental Google AdWords tips and tricks that you can choose to save your time.

1. UTM Tracking Parameters for Better Data

By following Google AdWords tips you can track the performance of their ads. Let's get to know the UTM tracking and codes. They can be a savior for your subsequent analytics and campaign.

It's the approachable way to ensure that you are tracking everything you can. Firstly, check the following three questions to figure out if you need to get going on UTM codes:

  • What campaign on your platform drives the most traffic?

  • What site has an extensive average time?

  • What site has a greater bounce rate?

If you are not familiar with these questions' answers, you need to know, What is UTM? And What is the UTM parameter? UTM codes are simple codes that you can attach to a URL to trace the hits on the landing page and URL to show up as a simple paid search in analytics.

By Google, the definition of UTM code. Moreover, Regarding UTM codes, Google is so useful. UTM codes are tracked in Google Analytics.

By going through the analytics dashboard, you can easily trace the particular campaigns to look at how they drive the traffic and how that traffic worked on the website. This way, you can easily see what campaigns are more approachable to your content, which audience works out and which didn't.

For your AdWords Campaigns, the data you are getting from these trackers is equally essential for success. By focusing on a keyword that is driving hundreds of clicks, you get the hang of what the visitor's on-site behavior is like and whether they turn into conversions. It's useful if you get started with UTM tracking.

Let's start with Google Analytics UTM Developer Tool.

Make sure to hit the three key fields.

  1. Landing page source

  2. Campaign Name

  3. Keyword

  • Put your landing page URL in the first box.

  • Second, Indicate the campaign source as "AdWords."

  • Use the campaign name as your AdWords campaign, and then add one of your keywords.

  • Lastly, repeat the procedure for all the campaigns and main keywords.

  • If you want to add more parameter, the site gives the idea of that and how you can add.

  • After creating a new batch of UTM links, add them into AdWords. There are ways to do this. First, add each URL as the Final URL in every AdWords ad.

  • Click on a current running ad and paste your new code as the Final URL:

  • You can save time by simplifying adding UTM codes to an account or campaign.

  • First, head to your "Shared Library":

  • Move to the "URL Options" tab and click "View":

  • Click on "Auto-tagging," you will want to set the "Tracking template" that will be applied to campaigns:

  • You can set up a tracking template for everything with this auto-tagging template.

  • An example of a Keyword tracking template:

  • You can add multiple tags to the template.

  • By setting up UTM codes, you get insight into how different campaigns perform and where your traffic is driving, and how they relate on site.

2. Close any gaps with offline call tracking

AdWords is unlimited for conversion tracking. When someone comes on your landing page and converts they get to see thank you page, and it’s saved in AdWords.

But How to track tons of phone-call conversions?

E.g. with tons of marketers who dominate AdWords with phone-call conversions. How do they know if any of these 338 call conversions altered? With UTM codes, you want to track everything but if you don’t know the tactics that drove the phone call It’s difficult to know. To view call data, move to the “Dimensions” page under “Call Details.” You see the start and end time of the call, call duration, area code, and call type.

You can use Applications like “CallRail” to trace hundreds of calls. CallRail can track what drove those call-based conversions because it is a great app for tracking everything about offline calls, just like UTM code.

3. Setup custom audiences for remarketing

Use Search networks more often when it comes to tricks in advertising, because it has great intent. Marketers think Facebook is the only manner to target the audiences, but through AdWords, you can track diverse audience-based campaigns. Let’s start with “Shared Library”.

Navigate to the Audience tab:

Set tons of different custom audiences to put your remarketing on autopilot.

Next, click on the “Remembering List” button to generate new audiences based on on-site visits, email lists, app users.

See an example of a restructuring list based on previous website visitors.

Different options are available for specific audience targeting. Through hyper-specific actions like dates, page visits, you create diverse audiences.

The point is to target those who visited my landing page first and then visited my pricing page later, and this indicates they are ready to convert and primed. This displays their high-interest planes.

By targeting this audience, you can convert visitors. Remarketing should be the most consumed tool in your PPC toolbox.

Additionally, use Google AdWords tips to increase sales and drive the maximum sales for cheaper costs than the search network offers.

4. Use Setup single keyword ad groups

AdWords is a complicated tool. With the help of AdWords Tips you can set up single Keyword ad groups, you can increase cheap sales on your AdWords accounts. The setup procedure for a first time user is perplexing despite being given the step by step guide.

Let's take an example.

The moment you start with the Google AdWords campaign. You have to select keywords for your ad. After that, your ad will show for each keyword in this group. Similarly, it will not be relevant for half of them. Let's say it is not possible to target an ad for a content marketing agency and content marketing at the same time. This risks your quality scores. And that's a higher CPC.

But, Do your current AdWords ad groups are like they are filled with tons of keywords? When you create an ad, you can provide a good value proposition for both that is particular to drive conversions. People searching on AdWords want particular results. They need to know what they will be getting when they visit the landing page.

Initially, create single keyword ad groups. The sample of your ad group with single keyword ad groups. Examples of 3 keywords variations with different match types. These types of keywords you should focus on for this type of account structure:

Modified broad = +Keyword

Phrase match = "keyword"

Exact match = [keyword]

5. Optimize for mobile traffic

In a smartphone saturated world, mobile traffic is on the rise.

If we see the stats, the mobile traffic has surpassed desktop-based traffic. You will eventually lose tons of high-quality traffic if you aren't optimizing your AdWords campaigns for mobile.

To exceed, you need to optimize your ads for mobile. A great technique is to add site link extensions to your mobile-based ads. For instance, an ad from Branders.

You will notice the multiple site link extensions to increase CTR. While browsing on mobile, they don't have time to stop what they are doing and search on your site. They need instant information, and if you can't offer fast enough, people won't click.

Targeting a mobile audience won't drive sales; you have to make extra effort to convert interested mobile traffic.

Start with AdWords Account, navigate to "Ad Extensions' Click "Sitelink extensions." Next, add the extension. Now you can start to add your URL and specific link text.

Let's say, 'SEO e-book' could be your link text, and you could drive sales with direct, final URL;

Select mobile as your "Device preference" with this, the site link extension will squarely show up mobile traffic. It is a convenient way to optimize more clicks on mobile.



Running your Google AdWords campaign is a significantly tough challenge. If you want to build a campaign, Google AdWords provides unlimited options; it's great for high converting traffic to your website. It has ROI for businesses to increase sales. Don't be disappointed by the platform. Optimization is challenging and takes time.

I choose a few Google AdWords Tips over years of errors. Follow these tricks and run with them.

Initiate with UTM codes to track everything, close any gaps in your AdWords conversions with call tracking. Get to know where those calls originated from to understand what campaigns that you missed.

Generate single keywords ad groups for better quality scores and optimize for mobile traffic.


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