A website plays a crucial role in the making or breaking of your business. It is the defining part of your venture that gives insight regarding what you do, how you do, and how well you do it - to your users. Compelling design, quality content, user and navigation friendly websites are what attract your buyers.
Beginners should keep users’ experience in mind throughout the process of designing a website, as a poorly constructed website will confuse and irritate the visitors. This will repel the invitees from revisiting the website.
As daunting a task, website designing seems, it is not at all that difficult. You are just a little effort and a lot of persistence away from creating a visually effective, user-friendly, and theme-oriented website.
Listed below are the seven most basic yet important website design tips for beginners to create an outstanding website for their small businesses.
7 Most basic and important website design tips
1. Plan your Website
The first and foremost website designing technique is the proper formulation of a plan that includes your business's basic idea, the theme and template to adopt, a captivating logo, and essentially the answers to the users' questions.
It requires you to read your user's mind and clarify their confusions by addressing them with fine and appropriate knowledge. Always keep in mind that your website is more of a conversation between you and your potential customer. Whether you make it a healthy or weak one, it is entirely up to you.
Moreover, make sure to emphasize more on your offerings than your needs. Apart from this, keep a keen eye on your competitors in the market and make sure you propose more valiantly than them.
Moving on to your website's template, theme, and logo, they require you to be artistic and imaginative. Most visitors tend to overlook the websites just because they fail to achieve catchy displays.
Therefore, it is ideal for planning your website before diving into designing.
2. Always Keep the Visual Design in Mind/ Make it Visually Effective
“A picture speaks a thousand words.” It is the easiest and fun way of grasping the visitor’s attention, depicting the real value of content, and conveying the difficult concept in the easiest ways.
It is also a common observation that pictures resonate more powerfully. Additionally, they touch us more deeply than simple words can. For example, right now, what fascinated you with more pictures or words? The answer is obvious, pictures!
Therefore, attaching relevant and good-looking pictures with outstanding visual design on your website will definitely make it appealing.
While selecting pictures during website designing keep in mind the following techniques;
They must clearly highlight the product on sale and its advantages (goal)
Utilize high-resolution images
A feature image on the homepage is always recommended
Images have to be fully incorporated into the design.
Improve product visual interface design
3. Make it Mobile Friendly
One of the most important tip beginners need to follow is to design a mobile friendly website. Since Google had officially announced the mobile-friendly update on March 26, 2018, designing the website in a mobile-friendly way is a compulsion; otherwise, the website owners will be penalized.
In this technology-oriented era, mobiles have become a necessity. Minor tasks such as calling someone to major decisions such as buying or selling properties can be performed with just a click on your phone. It is necessary to make a responsive design for your websites.
While browsing on their phones, users prefer to view the website in the same manner they can visualize on their laptops or desktops. Therefore, to provide your clients with a better user experience, it is essential to make the design responsive and mobile-friendly.
4. Rich Interaction Design
As mentioned above, the website needs to be interactive as it provides a sense of contentment and enjoyment for the ones that are using it. To improve the user experience and run your business efficiently, it is essential to make a rich interaction design for your website.
Make sure to follow the below-mentioned tips to improve your website interaction and user experience while designing a website.
Make an appealing web form design
Dynamic effects must be appropriate
Consistency is the key
The contrast in design always comes in handy
Say no to pop-up windows designs
5. Clear Navigation Design
Plain, easy, and simple website navigation indicates that you have hit “website design gold.” It is necessary to make surfing easier for visitors to your website. The navigation menu is the most important element of the site. It is a vital technique to adopt while designing a website.
It is only from this element that visitors can browse your website and learn new things about it. Therefore, always make easy navigation your priority while formulating a website. Always use a simple, compact, and readable copy.
Use the following tips to keep a minimal navigation design:
The navigation menu bar must contain less than 7 items to save visitors from confusion
Thumb rule: The user must be able to access all information within 3 clicks, starting from the webpage
Clicking on the Brand logo must always land you back on the homepage
Avoid drop-down menu bars to elude your visitors from turning-off
6. Highlight Main Content of your Website
Your visitors identify the purpose of your website at a glance. Make sure to highlight the products, services, and content clearly and concisely.
You can utilize the following tips to highlight your main content;
Display your product image to attract the buyers
Bold the text that contains the product and its information
Use colors and contrast to outstand the important information from the rest of your content
7. Use of White Space / Befriending White Spaces
In designing, specifying themes, and highlighting items and details, it is simple to get lost when formulating a website. Sometimes, we make it a bit over the top and very loud. As it is said, “access to everything is bad.”
The same cliché is applied in website designing as well. While decorating, we miss out on the importance of white space. Filling every corner of the website with colors, patterns, and design elements will be very flashy and non-attractive.
Therefore, acknowledging white space and making sure there is sufficient separation between words and segments is equally significant. These white spaces create a balanced layout and give the visitors room for easy reading and accessing the information they seek.
Website designing is a fun thing to do, but at the same time, it requires hard work. Always make sure to design your website through the eyes of your audiences. By adopting the above-mentioned website designing tips, beginners will be able to make an authentic, user-friendly, beautiful, and revenue-generating website.